kat von d beauty // website

Kat Von D has a shrine to Beethoven in her tattoo studio. I have a plastic bust of Beethoven on my bookshelf. Ergo, we are kindred spirits. And I was delighted to work on the site for her beauty line, developed in partnership with Sephora. We called the site concept “punk rock Pinterest,” as it blended Kat’s and her fans’ content with rich product stories, all in the baroque-punk-goth-fairy-tale style that befits a creator like Kat.

Role: Senior Copywriter