stirring the pot since 1982 // kettle brand campaign
Did you know that Kettle Brand Chips were born in 1982 in Oregon, founded by a countercultural foodie who got his start driving around a crazy orange van full of cheese? We didn't, either. But once we did, it was impossible not to center this campaign around the brand's awesome heritage and legacy of progressive values. They've literally been stirring the pot since 1982, something that never felt quite so relevant as the insane election year of 2016. Plus, I wrote a jingle, so my life is basically complete now.
WINNER: Campaign of the Year, SFBIG
OOH
We featured bags of Kettle Chips in archival and 1980s-inspired imagery to show that Kettle has been doing their thing since 1982, along with headlines that play with our history of going against the grain.
For the campaign's debut in Portland, OR, we created a wall of chips free for the taking that would be refilled each day at 4:20, because we're juvenile.
Social
the jingle
They just don't make 'em like they used to. But we did.
Case Study
Hark! A case study video approacheth!
Credits
ACD, copywriter: me
Art director: Jessica Wyatt
ECD: Anne Elisco-Lemme
Senior art buyer and print producer: Diana Courcier
Music producer: Keenan Hemje